Marketing Rules The World

Every entrepreneur thinks their product is special. Their idea is unique. Their market is different. And that’s exactly why most of them fail. Sabri Suby has spent 17 years in the marketing trenches, building campaigns that generate hundreds of millions in revenue. What he’s learned contradicts almost everything you’ll hear from growth hackers and marketing…

When OpenAI announced plans to test advertising in ChatGPT, the headlines wrote themselves. The AI darling was finally adopting Google’s playbook. Another startup forced to monetize through ads because nothing else scales. Except that’s exactly backward. Both companies are racing away from advertising dependence as fast as they can, and the revenue strategies they’re pursuing…

The narrative around AI adoption has been relentlessly pessimistic for small businesses. Too expensive. Too complicated. Too late. The giants have already won. Except they haven’t. Across retail, finance, customer service, and marketing, scrappy small businesses are finding ways to not just survive the AI revolution but thrive in it. They’re achieving 300-500% annual returns…

You’ve optimized your website for Google. You’ve mastered SEO. You’ve climbed to page one for your target keywords. Congratulations. None of that matters anymore. As consumers shift to asking ChatGPT, Gemini, and Alexa for recommendations instead of typing queries into search bars, a disturbing reality is emerging: most small business websites are completely invisible to…

Scroll through your feed today and you might think social media has plateaued. The same platforms, the same ads, the same creator economy. But according to industry experts, 2026 is shaping up to be a turning point that will fundamentally alter how brands connect with audiences. From AI ecosystems replacing traditional search to platforms fighting…

AI can write your LinkedIn post better than you can. So why would anyone read yours? This is the existential crisis facing every LinkedIn creator in 2026. Generic advice is now infinitely abundant and instantly generated. “5 tips to improve productivity” or “How to build a sales funnel” can be produced by ChatGPT in three…

You’re still optimizing last year’s playbook while the entire game is changing beneath you. Most marketers are approaching 2026 the same way they approached 2025: tweak the funnel, A/B test the ad creative, maybe experiment with a new social platform. They’re making incremental improvements to strategies designed for a world that no longer exists. Meanwhile,…

You’re getting the likes. You’re getting the comments. You’re even getting followers. And you’re making zero dollars from it. This is the dirty secret of LinkedIn: most people treat it like a vanity metrics game. They optimize for engagement, celebrate when a post goes viral, and pat themselves on the back for “building their personal…

Google wants you to believe the future of search advertising is here. Advertisers aren’t buying it. While Google aggressively pushes AI-driven products like Performance Max and AI Max, promising revolutionary results and automated optimization, the people actually spending money on these platforms are hitting the brakes. They’re nodding politely in sales calls, attending the webinars,…

You’ve been lied to about how business actually works. We’re taught that success follows a predictable formula: set goals, execute strategy, measure results, optimize, repeat. The spreadsheet says it should work, so it will work. Except it doesn’t, at least not the way we think it does. Rory Sutherland, vice chairman of Ogilvy and one…