Author: mjassal23

Every marketing team has the same conversation at some point. The brand paid a significant fee to a celebrity influencer with two million followers. The post went live. Engagement was modest. Sales were unmeasurable. And someone in the meeting quietly asked whether there was a better way to spend that budget. There is. And the…

Every few years, the marketing industry announces a new era. Most of the time, the reality takes five years longer than the headline promises. Not this time. The intelligence from the first week of May 2026 describes a landscape that has crossed a threshold. AI agents are now managing campaigns end-to-end. Platforms have opened their…

There is no shortage of marketing advice in 2026 (mines included so please do not take Manpreet’s word for it!). AI this, creator economy that, short-form video, agentic commerce, the death of cookies. The problem is that most of it is directional at best and noise at worst. What cuts through the noise is a…

Something is different about this week’s marketing intelligence. Previous weeks were about platforms evolving and budgets shifting. This week is about something more fundamental: consumers are actively trying to escape the feed, governments are locking minors out of social platforms, and AI agents are starting to browse the internet so users do not have to.…

Something shifted this week in the marketing intelligence data that is hard to ignore. It is not one big announcement. It is a dozen smaller signals all pointing in the same direction: the rules that governed digital marketing for the last decade are being quietly retired, and a new operating system is being installed in…

Every marketer reading the news this week could be forgiven for feeling a low-grade hum of anxiety. Referral traffic is collapsing. AI is rewriting the rules of search. The platforms you built your strategy around are quietly changing their algorithms. And a new class of buyer, the AI agent, doesn’t care about your creative at…

You’ve heard the buzzwords. Agentic AI. Autonomous agents. AI that thinks for itself. The conference presentations make it sound revolutionary, but when you ask for concrete examples, the room gets suspiciously quiet. Most companies are still stuck in the experimental phase, testing chatbots and hoping for the best. But while the skeptics debate whether agentic…

While you were busy optimizing your latest campaign, the marketing world quietly shifted beneath your feet. This past week brought a wave of changes that signal something bigger than seasonal trends or temporary tactics. We’re witnessing a fundamental reimagining of how brands connect with consumers, powered by technology that thinks for itself and a cultural…

Everyone has an opinion about AI right now. Your LinkedIn feed is split between true believers predicting the singularity and skeptics declaring the bubble has already burst. Meanwhile, you’re just trying to figure out which tools actually matter, whether you’re hiring the right people, and how to build something that lasts. The noise is deafening,…

You’ve probably scrolled past hundreds of corporate posts this week alone. Generic product pitches. Dry case studies. Another announcement about synergy and stakeholder alignment. If you’re like most professionals, you’ve wondered: why is B2B marketing so painfully boring? And in an age where AI seems poised to automate everything, what exactly is your competitive advantage…